AI VIDEOS · AI BRANDING · AI MARKETING

Commission an AI video.
Your questions, our answers.

Planning an AI commercial, product video or brand film? Find out how Renaissance works with you to plan the concept, production, costs, languages and approvals.

BEFORE YOUR BRIEF

From an idea
to an AI video.

Your specific project determines the visual style and production approach. Send us your idea and existing brand materials.

Discuss my AI video project
What is an AI video, and how can it be used in marketing?

In an AI video, selected images, movements, voices or film scenes are created using artificial intelligence. A finished marketing film also needs an idea, direction, selection, editing and sound. Renaissance brings these steps together for commercials, product videos and brand films. Whether generated scenes, real footage or a combination make sense depends on the message, the intended visual world and the requirements for accurate portrayal.

What do I need to commission an AI video?

A clear objective matters more than a finished script. Tell us what you want your audience to understand or feel, which offering the film is for and where it will be used. Product images, brand guidelines and existing films help with planning. Together, we assess which materials can be used, what is still missing and whether a short test scene would be useful before full production.

How can AI branding help our brand?

AI branding can translate your existing brand idea into a cohesive cinematic visual world. We align narrative tone, colours, light, imagery and movement with your positioning. This may include a brand film, several campaign images or recurring short stories. Creative work begins with the audience and message; generative AI supports the execution. We identify the elements you want to reuse during the briefing.

What determines the cost of an AI video?

The work includes the concept, number of scenes, length, product accuracy, characters, editing, sound and requested versions. Complex original materials, additional languages and agreed feedback rounds also affect planning. After reviewing your brief, we provide an individual quote in CHF describing the services and deliverables. If the scope expands during production, we agree any additional work with you in advance.

How does production work, and how long does it take?

We clarify the objective, audience and source materials, develop the idea and agree on the look and scene plan. Production, selection, editing, sound and the agreed revisions follow. The delivery schedule is planned for your project and depends on factors including scope, tests, language versions and approvals. Consolidated feedback from a designated person helps keep the process clear. We agree a firm delivery date based on the specific production plan.

Will our product and logo remain accurate in the video?

During the briefing, we define which details must remain exact, such as shape, colour, lettering, packaging or function. We need reliable references for this. Generated scenes are checked against these materials. Where generation alone cannot achieve the required precision, we plan to use original footage, cut-out product images, 3D data or compositing. Claims that require accuracy and essential product features are checked with your designated contact before approval.

Can real footage and AI scenes be combined?

Yes. Existing footage of products, employees, premises or interviews can be combined with generated environments and additional scenes. We consider resolution, lighting, perspective, movement and editing continuity so the elements work together. Original material can provide a reliable foundation for particularly important details. We assess which additions work convincingly using the actual material and, for demanding transitions, a short test sequence before further production.

Are German, French, Italian and English available?

We can plan language versions, voiceovers and subtitles in all four languages. Scripts are adapted for length, tone and picture editing, with particular attention to brand and product names. An audio sample helps you choose the voice and pace. We assess Swiss German and other dialect requirements individually. Human voice artists can be included where needed. Language review and approval are defined for the agreed versions.

How are usage rights and consent handled?

We record the intended use and review the relevant source materials, tool licences, music, brands and approvals. If real people or voices are to be replicated, we clarify their participation and consent before production. The scope of review, outstanding points and agreed use are documented. Technical similarity checks do not provide a blanket guarantee of rights clearance; matters requiring legal assessment are addressed separately.

Does Renaissance also work with marketing and creative agencies?

Yes. We can produce an existing creative idea or handle the concept, visual development and direction. At the start, we establish who is responsible for the brief, who consolidates feedback and who approves each stage. Delivery formats and coordination with other parties are also part of this. AI production can then fit into an existing campaign while responsibilities and expectations remain clear to everyone involved.

Which video formats and versions will we receive?

Deliverables are based on the agreed channels. Options include vertical video for mobile feeds, landscape video for websites and presentations, and suitable short versions. Framing, text size, subtitles and sound are planned for each use. Resolution, file format, length and the number of versions are specified in the quote. An additional version is not always just a different crop; it may need its own composition or edit.

Can one film lead to a series or further campaigns?

Yes. Recurring characters, imagery and storytelling principles can be established in the first project. A pilot shows whether the look, tone and narrative work. For further episodes, we use agreed references and check recognisability in every new scene. Topics, release frequency and scope are planned together. Even with an established visual world, every episode needs a clear message, suitable source materials and its own approval.