AI BRANDING · BRAND FILMS · BRAND STORYTELLING
AI Branding.
Your brand on film.
A brand film shows more than individual products. It communicates a point of view, tells the story of an idea and conveys what your business stands for. Renaissance develops AI brand films and visual brand worlds based on your positioning. We combine brand storytelling, cinematic craft and generative AI to create a presence that suits your business and its audience.
My idea as a pilot projectWe clarify feasibility, scope and budget before production.
Recognition takes more than a similar look.
We start with your brand's foundations: what belief drives it? What experience should it create? And what makes it different in your customers' eyes? We use your existing brand materials and brief to develop a narrative approach. A clear perspective and selected scenes give the film a coherent thread before the first images are created.
We coordinate colour, light, spaces, materials and movement to shape the visual world. One brand may feel calm and precise; another, playful or unexpected. Visual references make these choices clear. For recurring characters or imagery, we document the key features and check them in every new shot.
For us, AI branding means developing the cinematic and visual expression of your brand idea. Existing logos, messages and design guidelines are the starting point. Real people, places and products can be combined with generated scenes. Where authentic insights matter most, we plan around suitable original material and use AI where it meaningfully adds to the story.
Your first step.
A tangible result.
Start with a key scene and an agreed look. Together, we assess whether the visual world, narrative tone and pace fit your brand. Only then is the idea developed into a longer brand film or several connected pieces of content. This makes creative decisions visible early in the project.
- 01Idea & feasibility
We review your goal, references and the right production approach.
- 02Look & scope
Visual style, feedback rounds, budget and timing are agreed together.
- 03Production & decision
You assess the result before planning further content.
Creative freedom.
With clear agreements.
Approval considers message and design together: do the scenes, language, product portrayal and mood fit your brand? For recurring imagery, we use references and targeted post-production. Consistency is checked scene by scene, rather than assumed to be automatically guaranteed.
Your questions.
About AI production.
All questions about AI videos & branding ↗What is the difference between a brand film and a commercial?
A brand film often focuses on a point of view, a story or a brand world. A commercial puts more emphasis on a specific offering and a desired action. The two can work together; the objective, audience and intended use determine the right storytelling approach for your project.
Do we need a completed brand strategy already?
Clear positioning and existing brand guidelines help. We can translate your materials into a cinematic concept and narrow down open design questions during the briefing. Comprehensive business positioning or a complete corporate identity is treated as a separate requirement rather than silently assumed.
How do you create a consistent AI brand world?
We define recurring features such as colour palette, light, materials, spaces and imagery. Agreed references guide production. Every shot is checked for continuity and recognisability; images are regenerated, selected or specifically refined where needed.
Can our employees or premises appear in the film?
Yes. Suitable original footage can be part of the film and combined with generated scenes. Scope, visual language and transitions are planned in advance. For real people and existing material, we clarify the necessary consents and intended use.
How much does an AI brand film cost?
The depth of concept development, number of scenes, film length, original material, characters, sound and delivery versions determine the work involved. We prepare an individual quote in CHF after the briefing. A clearly defined pilot can help us assess the visual world and the scope of further production together.
Can we reuse the brand world later?
Yes, recurring imagery, characters and design principles can be planned from the outset. References support future films or campaign imagery. New content still needs its own brief and quality review; the scope of use and required source files are agreed for each project.